Liverpool have extended their shirt sponsorship deal with bank Standard Chartered until 2027.
The previous agreement between the two parties had been due to expire in May 2023, and Liverpool had held talks with cryptocurrency firms in recent months about potentially taking over from next year.
However, they have now reached a four-year deal with Standard Chartered, which will come into effect next year.
The new agreement is worth £50m-per-year – an increase of £10m on their previous £40m-a-year deal. Liverpool boss Jurgen Klopp confirmed the news in a video message on the club’s official Twitter on Thursday morning.
‘Hello! I have some exciting news,’ Klopp said.
‘On behalf of Liverpool FC, I’m delighted to announce that Standard Chartered Bank will be renewing their partnership as our front-of-shirt sponsor. It’s been an incredible journey so far.’
The banking company have sponsored the Reds’ shirts since 2010, and Liverpool CEO Billy Hogan has spoken of his delight that their partnership will now continue.
‘This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered,’ he said.
‘We have been on an incredible journey together and Standard Chartered’s support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club.
‘Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world.’
