KPDNHEP intensifies Buy Malaysian Products Campaign

Photo used for illustration purposes only
- Advertisement -

PUTRAJAYA – The Buy Malaysian Products Campaign (KBBM) 2021 will continue to be intensified in terms of implementation and benefits to the consumers, said Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) secretary-general, Datuk Seri Hasnol Zam Zam Ahmad.

Speaking at the virtual pre-launch of the campaign, he said Buy Malaysian Products Campaign, which had been implemented since 1984, would continuously be enhanced from time to time.

- Advertisement -

“This year’s campaign is a continuation of the previous year with improvements in various approaches such as giving consumers discounts and special prices to purchase home-grown products.

“Last year’s campaign recorded a sales value of RM3.3 billion with a total of stock-keeping unit (SKU) exceeding 326,000 compared to RM2.87 billion of sales involving 279,000 SKU in 2019,” he added.

The products sold under KBBM in online platforms showed a significant increase with a sales value of RM145 million compared to only RM6.84 million in 2019 due to the Movement Control Order (MCO) implementation which saw many Malaysians spending online.

Hasnol Zam Zam called on the public to continue supporting and buying Malaysian products.

Apart from strengthening the spirit of patriotism among consumers, KBBM is also a platform to raise brand trust towards the quality of local products.

It also showcases the diversity or versatility to provide incentives and help local entrepreneurs promote various types of locally made goods, products and services, market home-grown products as well as services, he said.

He pointed out that the campaign would be promoted through various channels, including print media, electronic media and digital platforms to give greater exposure to local products.

Hasnol Zam Zam said the promotion would be further strengthened through strategic and special collaborations with stakeholders who have their own followers or influencers such as through advertisements and the Upin and Ipin animation series.

Among KBBM’s strategic partners in the retail sector, this year are AEON Big, AEON Co, Giant, Mydin, 99 Speedmart, The Store, Hero Supermarket, KK Supermart, Eco-Shop, Lotus Store, Econsave, Lulu Group, TF Value-Mart, Bataras, Petronas and Shell.

While, Shopee, Lazada and PGMALL are strategic partners for online platforms, he added.

- Advertisement -