KUALA LUMPUR – The way to empower the traditional media now is by exploring into reskilling and upskilling the workforce to enhance creativity, said Ministry of Communications and Multimedia secretary-general Datuk Suriani Ahmad.
She said this is crucial as the media landscape has changed drastically over the years with the shifts witnessed by the traditional media platforms in terms of the classifications of jobs, workflow, content generation system, response and business.
“I love to see it in this way where technology has opened new techniques for new learning forums to spread our wings and indulge into this need for creativity because you cannot outsource creativity and hard skill is still relevant.
“Communications as well as creativity can scale up our knowledge in this unprecedented time,” she added.
Suriani said this as a panelist at the Regional Webinar On Women Leading The New Future organised by Asia-Pacific Institute for Broadcasting Development (AIBD), broadcast via the Communications and Multimedia Ministry (KKMM) Facebook here Sept 10.
Among the other panelists involved in the webinar session were United Nations Economic and Social Commission for Asia and the Pacific (UN-ESCAP) executive secretary Dr Armida Salsiah Alisjahbana, India’s Union Cabinet Minister for Women and Child Development and Textiles, Smriti Zubin Irani and Philippines’ Mayor of Davao City, Sara Duterte.
In the meantime, she said International Data Corporation (IDC) revealed that its worldwide information technology (IT) industry predictions for 2019 and beyond, indicated that 60 per cent of global gross domestic product (GDP) will be digitised with growth in every industry driven by digitally-enhanced offerings, operations, and relationships, by 2022.